creative director | writer
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The Vault

 

From the Vault

Much like Taylor Swift, I had a few pieces of work I just couldn’t leave on the old hardrive.

 



SimpliSafe // “Trapped”
It’s almost as if signing a long-term home security contract is a bad idea.

 
 
 



Minnesota Wild // “This Is Our Ice” Campaign

The water that makes up the lakes and ponds of Minnesota is special. In the freezing winters it’s where kids learn to skate — where parents teach them the game of hockey. The “This Is Our Ice” campaign asked fans from all around the state to bring in water from the lakes and ponds that they skate on so it can be used on the same ice the Wild play on. We decided to tell some of the amazing stories about where this water was coming from.

Hashtag Sports Awards - Best Integrated Campaign
Recognized at The Show (Mpls), 2019

 
 
 



CT Lottery // “Scratch Experts”

We found the best spokespeople to promote scratch tickets. Cats. Because they literally scratch everything.

Best in Show - CT Ad Awards
Gold Pen, Excellence in Copywriting - CT Ad Awards
Gold in TV Category - CT Ad Awards
Featured on Adweek and Ads of the World

 
 
 
 
 



Elm Creek Brew Co. // ”Honest Beer”
Elm Creek is a brewery started by a father and son and built on the principles of hard work and honesty. Elm Creek’s beer is honest Midwest beer.

Communication Arts - Shortlist
Featured on Ads of the World

 
 
 
 
 
 

 


UCONN School of Business // “Create Next”
We bucked the trend of traditional academic messaging and developed a campaign with an edge, one that speaks to the goals and ambitions of future business school students.



Hasbro // “Make Poop”
Play-Doh created a new toy for kids that allows them to create their very own, customizable poop emojis. Yes, you read that correctly.

 
 
 



Commerce Bank // “Challenge Accepted”
Life is full of the unexpected. When challenges pop-up, Commerce Bank is there.

 
 
 
 



Kubota // “Construction”
Put simply, Kubota construction is built different.

 



CT Lottery // “Casino Anywhere”
The Casino Action scratch game allows players to feel the thrill of casino games from the comfort of anywhere.

Bronze, Radio - CT Ad Awards
Bronze, Integrated Consumer Campaign - CT Ad Awards
Featured on AdFreak

 
 
 




B.GOOD // “The Complimentary Complementary Burger”
Give a compliment, get a complementary burger. A burger deal has never been so nice.

 



Boral // “Innovatively Real” Campaign
Boral is a construction company the helps make homes look beautiful with innovative building materials and real-life customer service. 

 
 
 
 
 
 



CT Lottery // “Your Ticket to Possible”
Connecting with a younger audience started by focussing on the experiences that get enhanced by a win, not the wins themselves.

 
 
 



Discover Boating
How do you get more people to buy boats? By showing them all the fun you can have on a boat.