Hey. I’m Dom.
My greatest athletic achievement came in a game of wiffle ball at my cabin. And after a ruckus celebration and many championship beverages, realization hit – this would be my greatest athletic achievement and another career path would be necessary.
Now, all grown up (5’9, Bats: Right, Throws: Right, Writes: Right), I’ve led creative teams to create for big brands, medium and small ones across virtually every category. I’ve created award-winning 6-second social ads to fully-integrated global campaigns. Worked with huge budgets and no budgets, for agencies of every size. My mom even reposted some of my work on her Facebook page. But to me, the best part of this crazy creative journey is coming up with smart and concise ideas and then turning, tweaking, pulling and pushing them so they stand out, cut through the noise and create a connection between consumers and brands. Doing all of this with good people is always a bonus.
Holler if ya want to chat.
Need a sub for your wiffle ball team? Or a creative idea person?
email: domdeloya@gmail.com
phone: 651.303.1255
THE PLACES
Creative Director @ Decker // 2022 - Present
Creative Lead @ Starkey // 2021 - 2022
ACD @ RSP // 2019 - 2021
Sr. Copywriter @ OLSON // 2018 - 2019
Copywriter @ Sleek Machine // 2017 - 2018
Copywriter @ Martin Williams (BBDO) // 2015 - 2017
THE CATEGORIES & CLIENTS
(B2B and B2C)
Automotive: MINI
Banking / Finance: Commerce Bank, Thrivent, Empower Retirement, Raymond James
Beauty & Fashion: Roots Canada, SexyHair, NIC+ZOE
Construction: Kubota
Consumer Goods: Hasbro, Spalding, General Mills, Soapply, Delphi Soap
Education: UConn School of Business
Food & Bev: SToK Cold Brew, Miller Lite, BIZZY, B.GOOD, Skittles, Finnegans, Lunds & Byerlys, Elm Creek Brewing
Gambling: CT Lottery, Play SugarHouse
Health & Wellness: SoCal Food Allergy Institute, Orthopedic Institute for Children, CT Department of Health, MH Dental, WIC, FiercePlay Fitness
Home Improvement: Andersen Windows, BEHR, Lawn Doctor, BORAL, Bioheat
Travel & Recreation: Polaris, Discover Boating, Float, Audley Travel
Retail: Sierra Trading Post, Mall of America, Staples
Sports & Entertainment: Boston Celtics, Minnesota Twins, Minnesota Wild
Sustainability: Recycle CT
Technology: SimpliSafe, 3M, Starkey
THE SKILLS
Integrated campaigns (TV, social, OOH, digital, web, radio, print, experiential)
Creative leadership & client management
Brand & creative strategy
Creative direction
Concepting & copywriting (long, short, medium, you name it)
Production (radio & video)
Directing
Pictured is me (Dom DeLoya) at the Grand Canyon (I absolutely hate heights so this was an achievement) attempting to be funny doing the classic IG pose where you create an optical illusion with your fingers. Little did I know, a distant UFO would fly by (to the left of my fingers). Wild. I also failed to make the Grand Canyon seem small.